Football is the most popular sport in the world. From France, to Nigeria, to Ireland and Brazil. Everyone is aware of this, even those who are not huge sport fans. Therefore, it will come as no surprise to you to find out that it is also the most bet on sport out there. Football fans have been betting on football since it was invented by the English in 1863, and nowadays you can do so from the comfort of your own home thanks to football betting online. Below we are going to tell you all that you need to know about the importance of football statistics when betting, how odds are calculated, and best football betting sites out there at the moment.


The Importance of Football Statistics When Betting

Following a hunch when you are betting on football will lead to failure more often than not. Sure, you might get lucky when football betting online from time to time, but more often than not you will just end up with lost football bets and lost money. This is why you need a wiser strategy when taking on sportsbooks with a spot of online football betting.

Those who make the most profit from their football bets are those who have a deeper knowledge of football. In this day and age, there is no excuse to not be clued up about the Beautiful Game. All the latest football statistics are available to us at the click of a button, and if you are not lazy and do your homework then you will have a good football betting online experience. There are many football betting tips that you can find on the Internet, but the best one we can give you is to do plenty of research before placing football bets at sportsbooks.

Football has come a long way since it was invented by the English, and so has technology. This means that match stats and all other kinds of statistics are readily available and usually free to make use of. Even the way that football is watched has changed as commentary teams will often discuss statistics before, during, and after the game. In other words, stats have become part and parcel of football and you would be foolish not to make use of them when you are betting on football.

Even if you are a bit old school and like to place your football bets at land-based sportsbooks, you can still get access to a number of stats as bookies will pin the most relevant ones to the walls so punters can use them when they are creating their football bets. These statistics might not be as up to date as those that you will find on the Internet, but they should still include the league standings, player or team form, and so on.

Team Statistics for 2021 - The Stats You Need to Concentrate on

Stats are available more now than they have ever been, and we can use them to improve our chances of winning the football bets that we place when we are doing some online football betting. However, you will come across many stats that are interesting, but they will not help you be successful when it comes to betting on football. You might be able to impress your friends by telling them Hector Bellerin’s top speed or the number of times Jack Grealish has been fouled, but these are not going to help you win money when football betting online.

We are now going to take a look at the types of stats that you should pay attention to in order to help you when online football betting.

Recent form and head-to-head

These types of stats should be your first port of call when you are football betting online. There are many football bettors who will say that head-to-head stats are irrelevant because managers and players come and go, but there are some teams that seem to have the edge over other teams, regardless of who the coach is and what players are at the club. For example, Aston Villa have not beaten Manchester United since December 2009 - 4 draws and 12 losses. If you want to see how teams have done against each other in the past, this is a great tool.

When it comes to form, if a team that has won 5 matches on the bounce is playing against a team that has drawn 2 and lost 3 of their last 5 matches, then it is quite clear who you should be putting your money on when online football betting.

Average goals conceded and scored

Goals obviously win matches, so you need to look at the average goals scored and average goals conceded when you are online football betting. If a team that scores plenty of goals is coming up against a team that leaks goals, then you should know who to put your money on.

Also, you will know whether it is worthwhile betting on an over/under goals market. For instance, in the current 2021 Premier League season, West Brom have shipped 55 goals which is the worst in the league, while Manchester United have scored 50 goals which is the most in the league. Therefore, when these two teams are playing you can expect goals.

Expected Goals

Unfortunately, key players for teams will pick up injuries during the season and this will have an impact on expected goals, especially if it is main striker that is injured. Nowadays, many football analysts and bettors are obsessed with a team’s XG, which is the number of goals they score on average according to the number of shots that they have on target. You do not need to be some type of football betting genius to understand how such stats can come in handy.

Regular XG stats can be quite tricky to come by, but if you want to start making use of XG stats when you are football betting online, then we recommend you follow Michael Caley on Twitter as he regularly posts XG stats for the biggest games in European football.

Football Betting Options

Now that you know why stats are important and the stats that you need to focus on when football betting online, we are now going to take a look at some of the different markets that you will be able to find at all the best football betting sites.

Football is a really entertaining game to watch, but one of the main reasons why it has become so popular for people to bet on it is that there are just so many different markets that you will be able to place bets on. So, without further ado, let us take a look at some of the most popular markets you will find at bookies that are worth their salt.

  • The match winner
  • Number of goals scored
  • Player to score
  • First team to score
  • Number of corners
  • Number of throw-ins
  • Number of free kicks
  • Player to get booked
  • Red card in the match
  • Penalty in the match

So, like we said, there are many different markets that you can bet on when football betting online. There used to be a time when you could only place a bet on a football match before it started, but thanks to a rapid improvement in technology, live football betting is something that is now possible throughout a football game. The majority of the markets that we listed above are available for live football betting as well, so if you are into your live football betting, be sure to check them out if you have not done so already.

Also, we must stress that the importance of responsible gambling. Football betting online is meant to be fun, so if you stop having fun then you need to stop gambling right away. If you gamble when you are annoyed or angry at something, you will end up making silly errors that could see you lose plenty of money.

Whenever you sit down to do a spot of football betting online, you need to have a budget that you can afford to potentially lose – once you reach this budget, you MUST stop right away. If you feel that you have a bit of a gambling addiction, get in touch with the professionals at and they will help you to overcome it.


How Are Football Odds Calculated?

Whether you have been betting for years or are a complete beginner, have a good understanding of football odds will make a huge difference. Why is this the case? Well, it can give you an edge and help you place more educated bets, which can then lead to more wins. Many people underestimate the importance of knowing football odds and how bookies come up with them. Below we are going to explain exactly how football odds are calculated.

Analysing the Data

Every bookmaker has a team of people whose job it is to analyse all the different stats that are available for each game. There are a number of factors that the team has to consider before giving their final odds and these include the likes of:

  • Current form of team members
  • Current form of whole team
  • Injuries to key players
  • Recent results
  • Suspensions

These are just some of the factors that bookmakers consider before providing their odds for a football match.

Cash Estimates

The next thing that bookmakers have to do is try and calculate how much punters are going to bet and then change their odds accordingly to their estimates. Now, you are probably sitting there thinking that all this math will leave plenty of room for mistakes, but they use sophisticated algorithms and programs to ensure they get accurate estimates.

This is a necessary process as it ensures that they do not end up losing a lot of money, so it is in their best interest to make sure that everything is right.

Making Margins

Once they have the necessary stats and cash estimates, bookmakers have to ensure that they are going to make money. The steps that we mentioned above are there to help them create realistic odds, and the next step is for them to create a margin so that they can make a profit.

Bookmakers offer odds that are smaller than what they should be, and this is to make sure that they make a profit when all is said and done. For instance, let us say that fair odds on a bet is 2.00. The bookmaker will take a percentage of it for their revenue margin, meaning that the odds you will be able to bet on will be 1.93, and not 2.00.

Whatever percentage that is taken off will vary depending on the bookmaker you have an account with. Each sportsbook will have their own margins, and they can vary a lot. Furthermore, if you wager with land-based bookmakers, the margins will be even higher because of their overhead costs. The best football betting sites will have margins of around 3-5%.

The Importance of Finding the Best Football Odds

When you are betting on football, or any other sport, it is imperative that you find the best odds possible. You work extremely hard for the money that you are risking when you are placing a football bet, so you will obviously want to get the most value from it should your wager go on to be a winner. The way that you can do this is by finding a betting site that offers better odds than their competitors.

The odds do not even have to vary that much for it to make a big difference. Let us say that one bookmaker is offering odds of 4.00 for Liverpool to win the league and another one is offering odds of 4.25 for Liverpool to be champions. If you bet $50 with the first bookie, you will make a profit of $150, while the same sized stake at the second bookie will see you get a profit of $162.50. Now, a difference of $12.50 might not seem like an awful much for one bet, but just think of how that could add up over the course of the year.

The Best Football Betting Sites to Sign Up With

We are going to end this guide by taking a look at some of the best bookies you can sign up with to bet on football. If you want a great football betting experience, you need to register with a quality bookie, and the ones that you can find in the list below all fit into the quality category. You will often find that the best casino sites are also very good online bookies. If you opt to heed our advice and register with the following bookmakers, we guarantee you will have a great experience every time you log into bet.

So, without further ado, here are some great bookmakers that we recommend you take a closer look at:

  • Bet365
  • Ladbrokes
  • Coral
  • 888Sport
  • Unibet
  • Betway
  • Betfair
  • Paddy Power

All of the above betting sites have great odds and a wide variety of football betting markets to keep you thoroughly entertained. Not just football too. They include other sports betting options, like basketball betting and cricket betting. Additionally, their sites are simple to navigate and are pleasing on the eye. Look through each one carefully, and you will soon find the best football betting website for you.